Pharrell's LVERS Campaign Spotlights His First Louis Vuitton Fragrance

Last month, Pharrell launched his first-ever fragrance for Louis Vuitton. Titled LVERS, the scent was crafted in collaboration with master perfumer Jacques Cavallier-Belletrud, who mixed an aroma in the name of Pharrell's philosophy: "What will you do when the sun shines on you?" Now, the House has returned with the official campaign for the fragrance, offering a visual interpretation of the designer's ideology.Inspired by light and photosynthesis, the sartorial delivery captures the fragrance's...